Profile
Parques Reunidos is one of the leading global operators of regional leisure parks and one of the three truly global leisure park operators. Parques Reunidos operates a well-diversified portfolio of 55 different attraction parks, animal parks, water parks, family entertainment centers and other attractions which received a total of approximately 21 million visitors in 2015.
Parques Reunidos is the 2nd largest leisure park operator in Europe and the 8th largest leisure park operator worldwide according to AECOM 2014 report. The company has a presence on 3 continents and in 12 countries. The portfolio includes 14 attraction parks, 20 water parks, 12 animal parks, 5 family entertainment centers and 2 scenic cable cars in Europe, the United States and two attraction parks currently under development in Dubai to be operated by Parques Reunidos under management contracts.
Parques Reunidos comprises a portfolio of regional and local leisure parks with strong local brands and catchment areas typically drawing on the local population within a 90-minute to three-hour drive. Key local brands include Kennywood in Pennsylvania, United States; Lake Compounce in Connecticut, United States; Parque de Atracciones and Zoo Aquarium in Madrid, Spain; Mirabilandia in Savio, Italy; Warner Park in Madrid, Spain; and Movie Park in Bottrop-Kirchhellen, Germany.
Parques Reunidos business model focuses on safety and operational excellence, customer satisfaction, strict cost control and attention to detail and has rolled out this model successfully, beginning in Spain in 2003, then expanding through acquisitions across Europe from 2004 to 2006, and finally becoming a global operator with an established breadth of parks across the United States and Europe from 2007 to the present. The company has a history of 48 years of continued growth and diversification.